The Problems
Problem 1
Gig Poster and T-Shirt Graphic
Client Name
Joan Jett and The Blackhearts
Problem
Create a poster for Joan Jett’s Triple Moon Tour
Audience
Concert Goers, General Public
Deliverables
Three posters and T-shirt graphic
Specifications
size: three 18" x 24" inch posters suitable for screen printing
inks: limit to four colors (4 layers of ink plus paper color)
stock: paper color of your choice which can include variants or holographic foils
Required Text
Title: Triple Moon Tour
Poster 1. July 10, 2024 - Jone’s (Joan’s) Beach Theater - Wantagh, NY
Poster 2. August 10, 2024 - The Forum - Los Angeles, CA
Posgter 3. August 25, 2024 - Ryman Auditorium - Nashville, TN
Design Considerations
– posters need to work as a series of three posters—either fit together to be a larger image or share themes
– must include a black heart graphic that the designer creates
– must not only be portraits of Joan Jett
– do not use any photographs of Joan Jett or directly reference a photo due to image copyrights
– please make a t-shirt graphic for one of the locations to accompany the poster. Mockup on a shirt for placement and garment color—single or double-sided
Submission
Submit a 5-page PDF:
3 pages for displaying each poster
1 page displaying all three posters as a series
1 page for t-shirt mockup
Download project details and assets.
Problem 2
Editorial Feature
Client Name
Science magazine
Problem
Design a cover and feature editorial layout for the article titled: Striving to Connect: Health Officials are raising alarms about loneliness and isolation. Can researchers identify what helps?
Audience
Scientists and researchers
Deliverables
1. cover and feature layout
2. social media (a carousel series of three Instagram® ads promoting the feature)
3. mobile mockup (what does the feature look like on mobile? Show landing page only).
Background
Science is a 144-year-old journal now widely read by an audience of practicing scientists and researchers from a broad spectrum of scientific disciplines. It is the world’s leading outlet for cutting-edge news, commentary, and research in all areas of science. Science is published by the American Association for the Advancement of Science (AAAS), a non-profit organization that has a mission to “advance science and serve society” by communicating the value of science to the public, helping governments formulate science policy, promoting advancements in science education and diversity, and helping scientists develop their careers.
Specifications
size: 8.25 x 10.5
page count: 8 pages
inks: 4-color
Design Considerations
imagery: use photos or create illustrations of your choice, use proper credits.
IMPORTANT: Disclaimer text as supplied (text file) must appear on the cover and each spread, as mice type.
Supplied assets:
– cover and feature text file
– Science and AAAS logos (logos must be used as provided, do not manipulate)
Submission
Submit a 11-page PDF that contains:
Page 1 cover
Page 2-9 feature spreads
Page 10 social media ads
Page 11 mobile mockup
Download project details and assets.
Problem 3
Ad Campaign
Client Name Ad Council
Problem Create a thought-provoking public service announcement (PSA) ad campaign to persuade the general public to act or change behavior on a social issue of YOUR choice. Some topics include reproductive freedom; immigration; racial justice; racism; transgender and voting rights; LGBTQ+, women’s, animal rights; free speech; mental health; war/conflict; economy and jobs; health care cost and accessibility; book-banning; climate/environment; cyber issues; homelessness; and single-use plastics.
Goal
To inform, educate, and persuade your target audience’s attitude by raising awareness about your social issue.
Audience General Public
Background
More than ever, Americans have their finger on the pulse of social issues–and they aren’t shy about expressing it. Social media has become a forum, allowing more Americans than ever to express their opinions about current events openly. Americans today care about an incredibly diverse range of topics. We live in an age where anyone can have their voice heard with just a few clicks.
Deliverables
The following deliverables must be part of your campaign:
1. campaign name and logo
2. print ad: 8.5" x 11" (color or b/w)
3. social media (a carousel series of three Instagram® ads)
4. web landing page
5. guerrilla ad application (indoor, outdoor, or experiential)
Design Considerations
Each component must include:
– campaign name and logo
– message 1: clever headline(s). The Hook!
– message 2: speak to the viewer and define the “why?” Why should we care?
– message 3: Call to Action: “Visit (url) to (give, learn more, etc.).
– Ad Council logo (supplied) and Partner logo of the associated organization (not supplied)
– consider copy-driven vs image driven solutions
– what’s the hook to attract your audience?
– consider voice: how will you sell? With fear, wit, facts, fiction, or emotion?
– campaign must work cross-media
Submission
Submit a 5-page PDF
Page 1 name and logo (present both black and white and color options side-by-side)
Page 2 print ad
Page 3 social media ads
Page 4 web landing page
Page 5 guerrilla ad application (indoor, outdoor, or experiential tactic)
Download project details and assets.
Problem 4
Website
Client Name
Glenwood Caverns Adventure Park
Problem
Reimagine the website for Glenwood Caverns Adventure Park. Design visually engaging and user-friendly mobile and desktop layouts for the Home Page, Thrill Rides Page, and Defiance Coaster Page. The goal is to conceptualize an innovative design that highlights the park’s unique attractions and adventurous spirit while appealing to the target audience.
Home Page
Thrill Rides
Defiance Coaster
Audience
– families planning vacations in Colorado
– thrill-seekers and amusement park enthusiasts
– residents of Glenwood Springs and surrounding areas
– tourists visiting Colorado’s scenic destinations
Background Information
Glenwood Caverns Adventure Park is a mountain-top am–usement park in Glenwood Springs, Colorado, offering a mix of thrilling rides, family-friendly attractions, and stunning views. The goal is to create a dynamic and user-focused web experience that reflects the adventurous nature of the park. Designers will utilize existing branding elements and provided copy to produce a fresh and engaging website design.
Deliverables
1. Page Designs
Home Page:
Showcase the park’s unique features, including visuals of attractions and easy navigation to tickets, events, and visitor information.
Thrill Rides Page:
Focus on the park’s adrenaline-inducing rides, incorporating bold visuals, concise descriptions, and compelling calls-to-action.
Defiance Coaster Page:
Highlight the Defiance Coaster with bold imagery, important facts, and descriptions that emphasize its excitement and uniqueness.
2. Design Tool
Students must create designs using industry-standard UI/UX design tools, such as Figma or Adobe XD, to emulate a real-world experience.
3. Requirements
Incorporate sections and copy from the following pages:
Home Page
Thrill Rides
Defiance Coaster
Designs should reflect the adventurous branding of Glenwood Caverns Adventure Park.
Submission
Provide an interactive digital mockup exported from the design software of your choice (e.g., Figma,
Adobe XD, or similar).
Submissions should be provided as an interactive URL/link to the mockup, demonstrating functionality
and navigation for both desktop and mobile designs.
Designers should ensure the interactive mockup reflects a dynamic and user-friendly experience that aligns with the adventurous spirit of Glenwood Caverns Adventure Park.